Behaviour-Making Theories
08.23.2010 | No Comments ››Models of Behaviour Making Stimulus message --> Individual Receiver --> Reaction Social categories perspective, which holds that there are groups in the social world who tend to ...
Advertising and the Audience
08.16.2010 | No Comments ››Audiences are commodities to advertisers. Media are actively engaged in creating tastes and producing demand. Media have to cultivate a need for products—you likely won’t see an ...
Smoking and Drinking in Disney Cartoons
08.06.2010 | 3 Comments ››Author(s): Erin Ryan, Keisha L. Hoerrner Title: Let Your Conscience Be Your Guide: Smoking and Drinking in Disney`s Animated Classics Source: Mass Communication and Society. Volume: 7 Number: ...
Public Sphere & Political Economy of Media
05.01.2010 | No Comments ››Culture vs. economy debates We should not reduce these two approaches to mutually exclusive focus on institutions (political economy) and interpretation of texts (cultural studies)—in a ...
