Public Sphere & Political Economy of Media

Published on November 7, 2011
by The Glaring Facts

Culture vs. economy debates

  • We should not reduce these two approaches to mutually exclusive focus on institutions (political economy) and interpretation of texts (cultural studies)—in a way that doesn’t leave out everything that has to do with production.
    • We need both sets of tools!
    • Cultural studies bring new analyses of power representation & identity
    • Contrasting epistemology (how we know what we know): political economy (we are shaped by certain factors, such as ethnicity)/realism/materialism & cultural studies (we know what we know because society influenced us to see things in a certain way)/constructivism/idealism

Habermas and the bourgeois public sphere (no actual reading on Habermas, just background info for discussion)

  • There wasn’t always a ‘public’ for people to participate in. How did they emerge?
  • Public sphere—we use this term to associate the rise of the middle class (bourgeois)
  • There is a positive and public role for the media in society, not entirely taken over by commodity.
  • Conception of ‘the public’, not as an abstract principle, but as culturally specific social formation.
  • 18th century European public: open debate and exchange of views without threat of domination—through public discussion!

The (ideal) bourgeois public sphere

  • Anyone can be a part of it. Didn’t have to be part of the elite, a judge, high ranking officer, etc.
    • Disregard for social and economic status
  • Debate on areas of political, economic, and social life never previously questioned
  • Inclusivity: spokespersons for a much larger public—they spoke for everyone. There weren’t ways of keeping people out because everyone who wanted to participate could participate.
  • New forms of publication, mainly the periodical and the newspaper—gradually the rise of the digital stream.

Critique of Habermas and revisions of his theory

  • John Thompson:
    • ideal public was in practice quite exclusive
      • There were some times of publics that he didn’t look at (the ones outside the bourgeois.)
      • People who weren’t literate couldn’t participate
  • Public sphere depended on the concurrent creation of a private and domestic sphere
  • Public dichotomy: gender divide in private/public communication
  • Is the decline of the public sphere happening? Is the mass media limiting public debate?
  • Public sphere is not so much ‘feudalized’ (controlled by personality—celebrities and other crap) like Habermas said, but rather globalized (allowing more public input)

Public sphere as theory of democracy

  • Habermas assumes that everyone who participates in the public sphere will treat other people’s views rationally and decide which is the best view for political or social ends.
  • ‘Theory of communicative action:’ communication depends on agreement about terms of dialogue.
  • Critics have said that it’s hard to base a theory on the premise of democracy on the belief that people will always act rationally—sometimes we have emotions (i.e. Fox news and their devilish emotions)
  • Habermas doesn’t account for the residues of the irrational and unconscious
  • So what is the role of the media in the public sphere?

Mass media and the public sphere

  • Early publics still relied on oral dialogue and face to face communication
  • Mass mediated communication is one-wary communicationàit doesn’t always result in generating discussions
  • Media do not create a public through dialogue, but through participation as audiences and spectators—we have a more passive role
  • Privatized consumption of media in the home has changed the nature of the public sphere

The public sphere and public broadcasting

  • Power and influence of commercial media grows in the face of cutbacks to public media
    • The more cutbacks to public media, the less room there is for debate
  • Re-examine public broadcasting and how it can be maintained
    • E.g. a lot of people are critical of CBC because only certain types of people watch it, certain types of people work there…
  • Public broadcasting is designed to be insulated from state control, but is still accountable. Public or audience should be defined in terms of political relations rather than economic
  • Conclusions: political and economic are 2 different ways

Decline of the public sphere, commercialism, neoliberalism

  • End of twentieth century political changes, including the fall of communism
  • Deregulation of media encourages rapid consolidation and convergence
    • Deregulation of media promoted economic view of media—industries are thriving from convergence
  • Public sphere as rational debate about ‘foundational truths
  • Or is the public sphere a kind of intersubjective dialogue about relative truths and social values. (read through this section in the article, number 2?)

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