You're browsing: Home » Archive by category 'Communications » Research Methods'

Interview and Focus Group Research

08.28.2010  |  No Comments ››

Interviews & Focus Groups: Definition Types of intensive, qualitative research which generate data through directed, social interaction interviews involve questioning an individual or group with expertise or ...

Univariate Statistics

08.22.2010  |  No Comments ››

Content Analysis – Univariate Statistics Nominal: Numbers assigned to categories to signify qualitative differences Basically, nominal figures simply tell us that two things are different Generated by ...

Research Perspectives Summarized

08.22.2010  |  No Comments ››

Three Perspectives Functionalist Goal: enhancing the function of the main concern --- multibake -> looking at productivity and profit of the company. make adjustments after seeing what ...

How to Conduct Observational Research

08.12.2010  |  1 Comment ››

Observation Research: Definition A combination of a first-person and a second-person account, which takes place in a naturalistic setting, of the actions and behaviours of a ...

Historical Research and Policy Analysis

08.09.2010  |  2 Comments ››

Historical Research and Policy Analysis – Uses and Limits Quantitative Research Requires data which is numerical/statistical Examples: Content analysis, surveys Qualitative Research Involves data which is textual/visual Example: historical research and ...

Descriptive and Bivariate Statistics

08.03.2010  |  1 Comment ››

Descriptive Statistics Standard Deviation (S.D. or o) Average deviation of each observation from precise centre of all weighted observations, but sensitive to relative weights of observations. Indicates how ...