This article examines media marketing strategies, how the audience responds to media saturation, as well as media promotional strategies.
Viewing 6 to 10 of 16 items
An analysis of the media as part of an international socio-cultural function in a global industry alongside several of those that influence them as well as those that it influences.
How to Develop Consumer-Product Relationships
Each represents a combination of the extent of consumer thought and involvement. Brands & Products can be placed in one of the four cells
Comments Off
Advertising and the Audience
Media are actively engaged in creating tastes and producing demand.
Comments Off
Public Sphere & Political Economy of Media
This post examines the role of the public in debate, the media in facilitating debate, and the construction of the public sphere. Also, the evident manipulation of the media forms throughout the public sphere hampers any legitimate debate. In addition, an understanding of the political economy of media and its relationship to democracy is significant to understanding what the public sphere really is.
Comments Off
Cultural Approaches to Economy and the Media
This post illustrates the sort of divisions in political theory regarding mass media. Particularly, poliitcal economy versus cultural studies. While they each yield incredible analytical results, it is very important to use these methods mutually rather than in an isolated fashion. Both these theories have a strong basis in Marxist philosophy, particularly that of class struggles and corporate dominance.