From Flick to Flack
07.12.2010 | 1 Comment ››From Flick to Flack: Increased emphasis on marketing by media entertainment corporations. By Matthew McAllister. This article examines the increased emphasis on advertising Corporate synergy, product placement, ...
Facebook as a Genre
05.05.2010 | No Comments ››Facebook as a Genre Facebook can be seen as a well-received addition to the increasingly digital, “real-time” culture in which we live As many Facebook users live ...
Encoding-Decoding Model
04.26.2010 | No Comments ››Encoding-Decoding Interpretation vs effects Not an either/or. We’re all affected by meaning. It’s just difficult to find them. The way in which we find these effects is by talking ...
Retail Credit and Mass Media
04.26.2010 | No Comments ››A Summary of "Retail Credit and the mass media" by John Arena Introduction: By retail credit I mean both the idea of acquiring goods on the promise ...
Cultural Studies and the Audience
04.18.2010 | No Comments ››Bridging previous weeks & this week Dominant ideology & decoding Polysemic responses to texts Hegemony as an open, fluid series of negotiations Texts & contexts Culture Not simply the products made ...
