A rhetoric of ethos played a critical role in making the idea of retail credit acceptable to a culture that for centuries had resisted the notion of debt as inconvenient and possibly immortal.

Advertising models should consider model ethnicity, ethnicity of the targeted consumers and situational or biographical reasons for awareness of it, and product appeal involving ethnic cues. The literature also examines how corporate advertising spending should be channeled to reach ethnic minorities effectively.

Facebook as a Genre Facebook can be seen as a well-received addition to the increasingly digital, “real-time” culture in which we live As many Facebook users live in large cities where life seems to unfold at an accelerated pace, Facebook has emerged as an effective tool for maintaining social ties, keeping family and friends updated  Full Article…