Today’s Disney seems to be sending a direct message to young viewers that smoking is not an action to engage in but drinking is a viable option.
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History of Audience Studies
This post examines the history of audience studies and the changes since then.
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Cultural Studies and the Audience
This post analyses the ideological and cultural facets that facilitate and help the audience make sense of their media consumption.
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Core Concepts Regarding Audiences
This post examines how audiences make meaning in the things/texts they see/read. It also outlines major proponents of such theories like John Corner.
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Encoding-Decoding Model
The Encoding-Decoding Model argues that (i) meaning is not simply fixed or determined by the sender; (ii) the message is never transparent; and (iii) the audience is not a passive recipient of meaning.
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