Category: Audience Studies
Smoking and Drinking in Disney Cartoons
Today’s Disney seems to be sending a direct message to young viewers that smoking is not an action to engage in but drinking is a viable option.
Core Concepts Regarding Audiences
This post examines how audiences make meaning in the things/texts they see/read. It also outlines major proponents of such theories like John Corner.
Minority Models in Advertisements
Advertising models should consider model ethnicity, ethnicity of the targeted consumers and situational or biographical reasons for awareness of it, and product appeal involving ethnic cues. The literature also examines how corporate advertising spending should be channeled to reach ethnic minorities effectively.
History of Audience Studies
This post examines the history of audience studies and the changes since then.
Facebook as a Genre
Facebook as a Genre Facebook can be seen as a well-received addition to the increasingly digital, “real-time” culture in which we live As many Facebook users live in large cities where life seems to unfold at an accelerated pace, Facebook has emerged as an effective tool for maintaining social ties, keeping family and friends updated [...]
Cultural Studies and the Audience
This post analyses the ideological and cultural facets that facilitate and help the audience make sense of their media consumption.
Encoding-Decoding Model
The Encoding-Decoding Model argues that (i) meaning is not simply fixed or determined by the sender; (ii) the message is never transparent; and (iii) the audience is not a passive recipient of meaning.
Retail Credit and Mass Media
A rhetoric of ethos played a critical role in making the idea of retail credit acceptable to a culture that for centuries had resisted the notion of debt as inconvenient and possibly immortal.
From Flick to Flack
Corporate synergy, product placement, branding and cross promotion have found increased emphasis in media forms
