This post analyses the ideological and cultural facets that facilitate and help the audience make sense of their media consumption.

This post examines how audiences make meaning in the things/texts they see/read. It also outlines major proponents of such theories like John Corner.

The Encoding-Decoding Model argues that (i) meaning is not simply fixed or determined by the sender; (ii) the message is never transparent; and (iii) the audience is not a passive recipient of meaning.