From Flick to Flack
07.12.2010 | 1 Comment ››From Flick to Flack: Increased emphasis on marketing by media entertainment corporations. By Matthew McAllister. This article examines the increased emphasis on advertising Corporate synergy, product placement, ...
Facebook as a Genre
05.05.2010 | No Comments ››Facebook as a Genre Facebook can be seen as a well-received addition to the increasingly digital, “real-time” culture in which we live As many Facebook users live ...
Behaviour-Making Theories
05.04.2010 | No Comments ››Models of Behaviour Making Stimulus message --> Individual Receiver --> Reaction Social categories perspective, which holds that there are groups in the social world who tend to ...
Minority Models in Advertisements
05.04.2010 | No Comments ››Author(s): Silvia Knobloch-Westerwick, Brendon Coats Title: Minority Models in Advertisements in Magazines Popular with Minorities Source: Journalism and Mass Communication Quarterly. Volume: 83 Number: 3 Page(s): ...
History of Audience Studies
04.28.2010 | No Comments ››Introduction to Audience Studies Historically, audiences had to be present. i.e. in a speech The printing press and radio allowed for messages to be consumed by many ...
Encoding-Decoding Model
04.26.2010 | No Comments ››Encoding-Decoding Interpretation vs effects Not an either/or. We’re all affected by meaning. It’s just difficult to find them. The way in which we find these effects is by talking ...
