Category: Communications
Research Perspectives Summarized
There are three research perspectives that require great deal of attention: functionalist, interpretive, and critical. Each has its pressures and benefits, read here!
Media Advertising and Marketing
Media products have dual markets, content for audiences and time for advertisers. We buy media products (a television show) but advertisers also buy them (they buy commercial time)
Canadian Television: An Introduction
Introduction Canadians were watching American TV before Canadian TV existed Other American media perceived as “not as dangerous” as television To address concerns the government created the Massey Commission (Royal Commission on National Development in the Arts, Letters, and Sciences) Said American TV served commercial interests, not our “national needs” Canadian TV was to be [...]
Mise En Scène
Mise En Scène implies how the visual materials are staged, framed, and photographed. The frame’s aspect ratio: dimension of the screen’s height and width.
Popular Narrative Literature
This is a list of the literature I read/watched for my popular narrative course.
Theories of Popular Culture
This post examines the cultural relationships between folk culture vs. popular culture and high culture vs. low culture.
Smoking and Drinking in Disney Cartoons
Today’s Disney seems to be sending a direct message to young viewers that smoking is not an action to engage in but drinking is a viable option.
Coordinated Management of Meaning
This post examines the central facet of the the theory CMM: People co-construct their own social realities and are simultaneously shaped by the worlds they create.
Core Concepts Regarding Audiences
This post examines how audiences make meaning in the things/texts they see/read. It also outlines major proponents of such theories like John Corner.
Cultural Approaches to Economy and the Media
This post illustrates the sort of divisions in political theory regarding mass media. Particularly, poliitcal economy versus cultural studies. While they each yield incredible analytical results, it is very important to use these methods mutually rather than in an isolated fashion. Both these theories have a strong basis in Marxist philosophy, particularly that of class struggles and corporate dominance.
