Media Marketing Strategies
08.28.2010 | No Comments ››Measuring quality Measures of popularity as commercial success, sales revenue, ratings, etc. Commercial quantitative measures. Check out ratings for the television program For Liz Nice, she mentions that sales ...
Media Advertising and Marketing
08.25.2010 | No Comments ››Features of media products, risks and constraints Volatile creative products—they depend on creative content. Media’s content is, in essence, creativity. Advertising revenue and consumer revenue create constraints High ...
Advertising and the Audience
08.16.2010 | No Comments ››Audiences are commodities to advertisers. Media are actively engaged in creating tastes and producing demand. Media have to cultivate a need for products—you likely won’t see an ...
Cultural Approaches to Economy and the Media
08.16.2010 | 1 Comment ››Cultural economics is the branch of economics devoted specifically to culture and to the arts. Origins Stems from neoclassical economics, which focuses on maximizing satisfaction Mainstream cultural economics ...
Introduction to Media Industries
07.15.2010 | 1 Comment ››What are the mass media? Channels of communication through which messages are sent and received by mass audiences. Television is an example of mass media; a ...
From Flick to Flack
07.12.2010 | 1 Comment ››From Flick to Flack: Increased emphasis on marketing by media entertainment corporations. By Matthew McAllister. This article examines the increased emphasis on advertising Corporate synergy, product placement, ...
